Funnel & Landing Page Building
Designing structured, conversion-focused funnel pages and customer journeys.
Funnel & Automation Specialist
Designed to Capture Leads. Built to Keep Them Moving.
HighLevel funnels, CRM systems, and automations built to connect lead capture, follow-up, booking, and customer journeys.
Joshua Jovellano · Founder, The Funn Lab
FunnelsCRMPipelinesWorkflowsEmailBooking Systems
About Me
Building More Than Just Pages
What I care about
Systems that hold up at the edges
The happy path is easy. I care most about what happens when things change — a reschedule, a duplicate booking, a no-show, a failed payment — and making sure the journey still works.
I focus on building systems where the frontend experience and backend automation work together. That means thinking beyond the landing page — what happens after someone submits a form, books an appointment, reschedules, cancels, misses an appointment, completes a service, or becomes a customer.
My approach combines funnel structure, CRM organization, pipelines, email communication, workflow logic, and testing so each part of the customer journey has a clear purpose.
- clear customer journeys
- clean CRM structure
- practical workflow logic
- reliable handoffs
- testing edge cases
- easy-to-maintain systems
What I Work With
Specialist Skills
A focused toolkit for building and maintaining connected systems — from the first page to the last automated follow-up.
Workflow Automation
Building triggers, conditions, waits, emails, tags, branches, and lifecycle logic.
CRM & Pipeline Setup
Organizing contacts, opportunities, stages, statuses, and handoffs.
Booking & Calendar Systems
Creating service booking flows, reminders, rescheduling, cancellation, and no-show handling.
Email Automation
Building branded confirmation, reminder, follow-up, cancellation, and recovery emails.
Forms & Lead Capture
Connecting lead forms with CRM and automation.
Lifecycle & Opportunity Management
Creating and updating opportunities and using contact tags to manage booking, lead, and customer states through the lifecycle.
Testing & Troubleshooting
Testing happy paths, duplicate behavior, reschedules, cancellations, no-shows, and workflow failures.
Featured Work
Systems I've Built
Portfolio projects demonstrating funnel strategy, CRM structure, workflow automation, customer communication, and lifecycle design.
Booking Funnel + CRM + AutomationCompleted & Tested Demo Project
Noble Fade Co.
A complete premium barbershop booking system built as a portfolio project — funnel, booking, CRM, and email automation wired into one connected journey.
Demo / Portfolio Project — not a real client campaign.
Project 01
Proof
Real Build Proof
Screenshots from the actual GoHighLevel demo system built and tested for this portfolio project.
noble-fade.vibepreview.app
noble-fade.vibepreview.app/services
Noble Fade Co. — Booking Pipeline
Noble Fade Co. — Workflows
What I Built
- premium booking funnel
- Services booking page
- custom confirmation page
- CRM booking pipeline
- opportunity creation & lifecycle stages
- branded confirmation email
- 24-hour appointment reminder
- reschedule automation
- cancellation automation
- no-show follow-up
- service completed workflow
- payment-pending & payment-confirmed / Won logic
- contact lifecycle tag management
- safeguards for repeat bookings & updates
Explore the live build
Live, browsable working demo of the funnel.
Full Case Study
Confirmation, workflows, reminder email, full journey & tested scenarios
Project 02Coming Soon
In Development
Lead Generation Funnel
Planned Portfolio BuildA lead capture and follow-up portfolio build — landing page, lead form, CRM capture, and automated follow-up leading to qualification and booking.
Planned Journey
TrafficLanding PageLead FormCRMFollow-UpQualification / Booking
Project 03Coming Soon
In Development
Sales Funnel
Planned Portfolio BuildA sales-focused portfolio build — offer presentation, checkout flow, post-purchase confirmation, and automated customer lifecycle follow-up.
Planned Journey
Offer PageCheckoutPurchaseConfirmationFollow-Up
My Process
From Funnel to Follow-Up
A repeatable six-step approach so the frontend and backend of every system stay connected.
01
Map
Define the customer journey and desired outcome.
02
Build CRM
Create pipelines, tags, fields, stages, and opportunity logic.
03
Build Funnel
Create the customer-facing pages and forms.
04
Automate
Build workflows, email communication, waits, branches, and lifecycle handling.
05
Test
Test happy paths, duplicates, booking changes, failures, and edge cases.
06
Refine
Troubleshoot and improve the experience and backend logic.
Lead
Funnel
Form/Booking
CRM
Pipeline
Workflow
Follow-Up
Outcome
Building Next
Founder of The Funn Lab
The Funn Lab is my upcoming funnel, automation, and website services brand. I'm currently developing its website, systems, service offerings, and portfolio.
This portfolio represents my personal work and professional development, while The Funn Lab will focus on client-facing services.
FunnelsAutomationWebsitesService OfferingsIn Development
Let's Connect
Looking for a Specialist?
I'm open to opportunities involving funnel building, CRM setup, workflow automation, booking systems, email automation, and troubleshooting.
Available for employment, freelance & project opportunities
Project Inquiry
Tell Me What You're Building
Share a few details about your project and I'll review your inquiry personally.
Prefer email? Reach me directly at josh@mail.thefunnlab.com.